Xbox Series X Could Win E3 2020


PlayStation’s determination to skip E3 this 12 months is a essential one. With a next-gen console launch looming, the corporate has determined that it’d quite unveil the PlayStation 5 exterior of the Los Angeles Convention Center, skipping the potential console conflict on the commerce present altogether. PlayStation hasn’t outlined the way it plans to raise the curtain on the PS5 earlier than its Holiday 2020 launch, however some type of shopper occasion is probably going, whether or not it’s a particular model of the favored Sony-centric PSX conference or one thing else. Or maybe the corporate will determine it does not want to point out the console within the flesh in any respect, selecting as an alternative to manage the messaging by unveiling the PS5 in a State of Play broadcast, taking a web page out of Microsoft’s pocket book. 

The massive three — Xbox, PlayStation, and Nintendo — have more and more adopted the direct messaging supplied by pre-recorded broadcasts, talking straight to the buyer with out the third get together. The actuality is that the type of affect afforded by a centralized commerce present like E3 could not be the PR gold mine it as soon as was. Yet, whereas Nintendo will possible proceed to skip the E3 stage in favor of a Direct video and PlayStation is not even bothering to point out as much as the con in any respect, there’s nonetheless one maintain out this 12 months.

Unsurprisingly, Xbox has every little thing to realize from PlayStation’s E3 absence. With its important competitor within the next-gen race out of the image, Xbox might dominate E3 like by no means earlier than. But does profitable E3 even matter in 2020?

While the commerce present could also be falling out of grace with {hardware} builders and sport publishers, to not point out the members of the press the Electronic Software Association (E3’s organizing physique) by chance doxed final 12 months, E3 nonetheless means one thing to shoppers. To followers, E3 remains to be an thrilling week of massive bulletins, shock reveals, and world premiere gameplay footage, and the ESA just lately opening the conference corridor doorways to the general public displays this. Interest from the professionals could also be trending down, however the shoppers are nonetheless exhibiting up on-line and in individual to demo the newest titles. And for these trying to pattern what the following era of consoles has to supply earlier than spending their hard-earned money, the Xbox Series X would be the solely sport on the town, so to talk. 

At E3 2020, Microsoft has the prospect to plead its case to shoppers with out having to look over its shoulder. As of this writing, the corporate has but to announce what it has deliberate for the conference besides that it is “hard at work on E3” and “looking forward to sharing with all who love to play what’s ahead for us,” in response to Xbox head Phil Spencer on Twitter.

Xbox hasn’t attended E3 within the conventional sense because it pulled out of the present flooring in 2018, selecting as an alternative to host its massive media briefing and press and shopper demos at its personal Microsoft Theater just a few blocks away from the LA Convention Center the weekend earlier than the expo opens its doorways. Microsoft might actually do that once more in 2020, leaving E3 with no main next-gen console to showcase on the principle flooring, however is not there additionally worth to bringing the Xbox Series X to the final E3 public and reaching as many individuals as doable, together with those that cannot get into the theater?

Here’s an opportunity for Microsoft to attach with its target market in individual, whereas additionally utilizing the chance to gather suggestions on its budding next-gen platform. When Microsoft unveiled the Xbox One in 2013, it made the error of pushing concepts about the place the digital leisure trade was headed as an alternative of showcasing the console’s base perform as a gaming platform. Things like its DRM restrictions and multimedia capabilities distorted the dialog and left avid gamers feeling like Microsoft had forgotten about them.

At E3 2020, Microsoft might do the other: put the console within the arms of the avid gamers and allow them to determine. Assuming the Xbox Series X is what it claims to be, E3 demo stations might do extra to advertise the console as the way forward for gaming than any company rhetoric or stage present might.

That’s to not say the media briefing will not be equally essential. Whether or not Microsoft brings the Xbox Series X to the expo flooring, it is possible that the corporate will use E3 week to unveil the complete listing of options and launch titles coming to the console this vacation. While Spencer truly introduced the Xbox Series X throughout The Game Awards final 12 months, there’s nonetheless lots we do not know concerning the console.

At the second, we solely know a number of the console’s specs, that it will be backwards appropriate with previous Xbox platforms, that it will launch with Halo Infinite and Senua’s Saga: Hellblade II, and what it seems to be like. We have not seen any video games truly operating on the platform, the way it’ll work in tandem with Microsoft’s xCloud service, or whether or not it will function cross-save or cross-platform play out out of the field. Most importantly, we do not know the way a lot the console will price gamers. That final one is thought to sink ships earlier than they depart the dock. 

Xbox had a stellar exhibiting at E3 2019, bringing the video games and nothing however. It was one of many firm’s greatest media briefings thus far, showcasing simply how far the Xbox One had come from its initially disastrous reveal in 2013. Microsoft must replicate this success whereas additionally turning the viewers’s consideration again to {hardware}. Hopefully, Xbox will ship its message via the next-gen console’s video games, not a long-winded tech presentation. However E3 2020 pans out, with the PS5 out of the image, this actually looks like Xbox’s commerce present to lose. 

John Saavedra is Games Editor at Den of Geek. Read extra of his work right here. Follow him on Twitter @johnsjr9.

Read and obtain the Den of Geek Lost In Space Special Edition Magazine proper right here!

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