So right here’s one thing attention-grabbing. Citing “industry sources,” Recode reviews that Facebook has been speaking to a number of premium cable networks — together with Starz, Showtime and HBO — to promote video-on-demand subscriptions to a few of its 2.three billion customers. It would additionally stream programming created by these networks, in all probability via its Facebook Watch hub. According to Recode, Facebook is trying to launch this new service within the first half of 2019.
We’re nonetheless contemplating this a rumor, however it might make sense for Facebook, which has been making an attempt to interrupt into the video-on-demand marketplace for some time with principally underwhelming outcomes; I all the time need to remind myself that Facebook even has a video arm. The largest factor it’s accomplished thus far might be safe the rights to stream episodes of traditional reveals like Buffy the Vampire Slaryer, Angel and Firefly. But the corporate actually has the cash to make an even bigger splash, and if it supplied, say, one other strategy to strategy to watch the ultimate season of Game of Thrones forward of its premiere in April, it may undoubtedly get folks speaking.
As Recode factors out, this might be a giant change for Facebook, which has all the time stored its core service free and made cash off promoting…LOTS of promoting. Selling a paid TV service on to customers could be completely different, however it might preserve these customers on Facebook.
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