The Best Amazon Device Deals for Prime Day (2020): Kindle, Echo, and More


Amazon’s Fire tablets and Echo speakers aren’t terribly expensive—they’re built to be affordable. Still, Prime Day gives you a chance to buy them for even less. If you need a tablet or want to add Alexa to your house, now is the time to do it. Kindles are another matter. The ebook reader doesn’t go on sale as often, which makes these Kindle deals even better.

We’ve compiled every decent deal on Amazon-branded devices happening from now through the end of Amazon’s Prime Day sale (October 13-14). Amazon has a Device Deals page with many of its best deals, but we have the ones we like organized below, with our thoughts and links to our coverage.

Note: We strike through items that sell out or rise in price as we update this guide. Discounts sometimes return quickly, so check for yourself. You’ll need a subscription to Amazon Prime to get most of these deals.

Updated: We added several more Echo, Fire, and Kindle deals to the list.

WIRED’s Prime Day Coverage

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Echo Speaker Deals

Photograph: Amazon
  • Echo Dot (4th Gen) 2-Pack for $80 ($20 off): Amazon’s brand new Echo Dot is already on sale (it ships October 22). This update is louder than previous generations, with a spherical shape and a similar compact footprint. We haven’t tested them yet, but we are confident they’ll be better than the last generation. See our Alexa speaker guide for more details. Use the coupon code DOT2PK at checkout to get this deal.

  • Echo Dot Kids Edition (3rd Gen) for $35 ($20 off): This is basically a colorful version of the hockey puck you’re familiar with. What sets it apart is the free one-year subscription to Amazon Kids+ (formerly known as FreeTime Unlimited). Alexa can read books to your kids, play age-appropriate music, and answer questions like “Why is the sky blue?” It also comes with a two-year worry-free guarantee, so if your kid spills juice and breaks the speaker, you’re covered.

  • Echo Show 5 for $45 ($45 off): This is the best price we’ve seen on the Echo Show 5, Amazon’s smaller smart home display. The same price extends to a version that includes a free one-year subscription to Food Network Kitchen, a service that offers cooking tips and recipes. We reviewed it here.

  • Echo Show 8 for $65 ($65 off): The latest 8-inch Echo Show is sleek and stylish. We like this size more than the 5-inch and 10-inch versions, it’s just big enough that weather updates, video chats, and recipes show up clearly, but compact enough that it doesn’t take up too much valuable countertop real estate. As with the deal on the Echo 5, be sure to select the option with the free one-year subscription to Food Network Kitchen.

  • Echo Show 10-Inch for $150 ($80 off): Amazon’s Echo Show has a larger 10-inch screen and enhanced, rear-firing speakers. The Echo 8 screen is a bit nicer, but this one is larger which makes it easier to read from across the room.

  • Echo Studio High Fidelity Smart Speaker for $150 ($50 off): Amazon’s Studio smart speaker is for the audiophile who wants Alexa, but doesn’t want to sacrifice sound quality. It’s got 350 watts of power and a downward-firing subwoofer that pumps out more low end than most other speakers this size, and it even listens and adjusts the sound to fit your particular space.

  • Echo Flex Plug-In Mini Speaker for $10 ($15 off): The Echo Studio is what we like to call the bathroom speaker. It fits well in any small space in your home where a smart speaker would be overkill, but you still want to make Alexa commands without yelling. There’s a USB port on the bottom, which makes a handy place to plug in your cell phone, or an Amazon-made night light.

Fire Tablet Deals

Photograph: AMAZON

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