If you comply with the headlines, you might have most likely learn the information that Tesla isn’t interesting to ladies drivers. From USA Today’s report entitled, “Why Tesla ‘has a problem appealing to women,’” to statistics that present house owners of the Tesla Model X encompass solely 29 p.c ladies and 71 p.c males, the general assumption is that Tesla’s autos are primarily marketed for male drivers.
Contrary to the headlines, nonetheless, Tesla’s automobiles are rapidly turning into a sexy possibility for girls as they enterprise into the world of electrical autos, or EVs. Despite Tesla being named the fastest-growing vehicle model worldwide, with a development fee of over 157 p.c in 2021, the query stays; Why are ladies an underserved marketplace for the corporate’s autos?
“I don’t think women are underserved at all,” says Jude Everett, an automotive PR skilled, devoted Tesla proprietor, and President of Drivyn — a know-how schooling firm serving to Tesla house owners get probably the most out of their new EV. “You must remember that Tesla does no marketing, and they don’t have a PR department. Women have never had Tesla’s advertising aimed at them. While women may not have been the largest group of early adopters, they have now certainly come in strong.”
What Women Want
According to vehicle trade statistics, ladies primarily search for worth, security, 4 doorways, and constructive critiques when shopping for a brand new automotive. Men, in distinction, typically make buying selections primarily based on a car’s energy and velocity. Despite some apprehensions about self-driving autos, the Tesla Model Y has achieved the very best potential IIHS security score, and the Tesla Model S and Model X have each acquired 5-star security rankings.
“I think people read too often about Tesla’s EVs being in accidents. My best friend says that all she reads are stories about Tesla accidents. There will be a story of a Tesla driver who runs into a tree, but if it were a Chevy driver, they wouldn’t mention the make of the car. People forget that every day, billions of miles are driven by Tesla vehicles that are completely safe, whether they’re driving them on their own or using full self-driving function.”
Another characteristic that’s vital for girls is discovering an eco-friendly car. “The early adopters of Tesla were people who were interested in the green movement,” explains Everett, “and we know that women overall are more interested in living eco-friendly lifestyles.”
Maintenance is one other subject that’s key for girls when shopping for a automotive. “There is so little maintenance with the Tesla; it’s astounding. You have to get your tires rotated once in a while, put in windshield washer fluid and that’s it. I don’t have to check my oil or brake fluid or worry about a mechanic trying to scam me out of unnecessary repair costs.”
Not solely this, however when periodic upkeep or restore is required, Tesla involves you. “They have service vans that will come to you, schedule an appointment, and come to your home or office. I live five hours from a service center, so if I need anything, they will come to my house or my work and do the work right there.”
Many ladies will agree that once they step onto the dealership showroom to buy a automotive, they’re typically subjected to “mansplaining” and being handled or talked to condescendingly. The underlying presumption is that ladies know nothing about automobiles, though this couldn’t be farther from the reality. In reality, ladies are gaining prominence within the vehicle area of interest, with feminine customers rising as one of many fastest-growing demographics. Cars at the moment are thought to be the second main buy a lady makes after shopping for a house.
Making the Tesla Transition
While the advantages of proudly owning a Tesla are quite a few, no new car buy is with out its share of obstacles. This is particularly true for Tesla’s EV product line, as lots of the options included with their EVs are model new to drivers used to working gas-powered automobiles. Everett is the primary to confess that she wasn’t a fan when her husband made the Tesla alternative.
“I didn’t even want a Tesla,” she says. “When my car lease was up, my husband said, ‘we’re getting a Tesla.’ I wouldn’t say I liked it initially, and I didn’t understand how to drive it. After a year, I wanted to learn and taught myself. Now, I love it, and I don’t like driving a regular car because the Tesla takes so much of the minutiae of driving off your hands. My husband was dead set on a Tesla, and I have to say, he was right on.”
Everett grew to be such an enormous fan of the automotive that she and her husband based Drivyn with a view to create coaching packages for future, new, and current Tesla and EV house owners.
“By the way,” Everett continues, “I’m a perfect example of our client base because I was so uncomfortable with using the touch screen. It was very daunting to me. When we got our Tesla, I would have signed up so fast if there had been classes to help me learn more about using it. I’m happy to admit that I needed help, and not afraid to say I found it intimidating at first.”
Tesla Empowering Women
Tesla Boss Babes. Tesla Divas. Tesla Joy. These are all assist entities for girls who personal Teslas.
“They come from every walk of life,” Everett remarks. “Everybody loves their Tesla. Sometimes, women feel that when they ask a man a question, they get ‘mansplained.’ These Tesla groups for women are inclusive places where women can go to find information and other women who share the same love for their Teslas. It’s empowering for women to find other Tesla owners and have a true community to bond in.”
As Everett mentions, she rapidly overcame her preliminary emotions of intimidation and have become a dedicated, passionate Tesla fan.
“I’ve had my Tesla for three and a half years — four years in October. I wouldn’t ever go back to a regular car. It’s rather taxing to drive it after getting used to a Tesla, which does all the work for you. Tesla’s engineers have to be one of the most intelligent groups of people on the planet. The strategy of how they think like a driver and incorporate that into what the car can do is nothing short of stunning.”
As for the recommendation Everett would give to a lady looking for a brand new car, she states: “You must get in there, drive it, and learn about it to find out this vehicle is beyond incredible. I don’t think anybody can beat Tesla’s quality, its artificial intelligence, or its responsiveness. It’s just an amazing vehicle all around. Once you drive it, you’ll understand what it’s about, and I guarantee that you’ll love it.”
Judith Everett began her profession in automotive PR, inserting General Motors automobiles and vans in films and tv productions. She labored on accounts, together with a partnership with Universal Studios and Clint Eastwood’s Malpaso Productions. Judith then transitioned to turning into a literary agent, representing writers, administrators and producers, turning into the Vice President of a Hollywood literary company. Along together with her husband, she based Drivyn and is the President of the corporate.
Drivyn’s mission is to supply the very best coaching for future, new and current Tesla and EV house owners, enhancing their expertise and security with Tesla’s technologically superior autos. Their efficiency aim is to supply world-class coaching for the last word High-Performance driving and racing expertise. Drivyn Performance DAO’s Mission is to develop the primary world-class, carbon-neutral Racetrack, a Raceway Club, an Advanced Simulator for Electric Vehicles, and a Racing Metaverse.