Steve Kornacki Caused Khaki Sales To Spike At Gap


Sean Zanni/Patrick McMullan/Getty and engin akyurt/Unsplash

Kornacki’s khakis are a Very Big Deal

Steve Kornacki is many issues: political journalist, author, tv host, anti-sleep advocate, and election night time hottie. Now, he can formally add vogue icon to the checklist.

Kornacki confirmed on air that his khakis, which have been worn consecutively from Tuesday by means of Saturday of the 2020 election cycle on MSNBC, and swooned over for days while watching the “Kornacki Cam,” have been from retailer Gap. He instructed NBC’s Savannah Sellers, “I’ve got a bunch of them,” referring to the almost wrinkle-free chinos he donned. Fans of the not too long ago dubbed “Map Daddy” took word, inflicting trouser gross sales to spike.

Gap famous that after Kornacki let followers in on his retailer of alternative, it “saw a dramatic increase in online traffic and within a day, the number of Straight Fit Palomino Brown khakis we sold online went up 90 percent,” a spokesperson instructed the Today Show.

The MSNBC star has been praised and adored for his tireless protection of the 2020 presidential election and the times following whereas we held our collectively breath awaiting ultimate state counts. Kornacki saved all of us as calm as attainable together with his presence, whiteboard calculations, and back-of-the-literal-napkin-fast math.

The precise Modern Khakis in Straight Fit with GapFlex are nonetheless obtainable on-line, although in restricted sizes, and are on sale in the meanwhile for $29. This appears a small worth to pay for holding somebody upright and standing for 5 days straight wanting just like the “Kornacki the snacki” he’s.

Of his newfound fame, Kornacki instructed TIME, “That’s a very loose use of the term ‘heartthrob’ it took a couple days to realize that stuff like that was happening. I didn’t recognize anything about it election night or probably the day after. But I started getting family and friends sending me things. There are worse fates in life than that. Some of it made me a little squeamish, but it was all coming from a good place.”

While Kornacki’s khakis are having a second, we can not neglect concerning the necktie that remained untouched for the totally of his broadcasting. The navy-striped quantity is being referred to as by many journalists on Twitter to be donated to the Smithsonian.

Kornacki tweeted a photograph revealing that the seams on the again of his tie had come undone regardless of his greatest efforts to staple it again collectively as one does. He captioned the photograph: “Against all odds, the staples held through the election, but now I think the time has come to finally retire my tie.”

Here’s hoping we see many extra hours of Kornacki on air in his now-famous khakis — non-consecutive, after all. The man’s gotta sleep.

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