Taylor Swift responded to the sale of her music in an emotional Twitter publish about Scooter Braun
In 2019, music supervisor Scooter Braun and his firm, Ithaca Holdings LLC, acquired Big Machine Label Group and all of its recorded music property for a whopping $300 million. This large buy included the grasp rights to every part from Taylor Swift’s first six albums, a lot to the dismay of Swift herself and Swifties in all places. Recently, Braun bought all the grasp rights to Swift’s songs/album artwork/and so on., as a result of someway wealthy males within the music business are allowed to purchase and promote her work. Now, Swift is talking out.
Swift’s grasp catalog — from her 2006 self-titled debut to 2017’s Reputation — was reported by Variety to be price about $140 million, that means Scooter Braun made $140 million (and stands to make much more sooner or later because of the phrases of the deal), not for making or singing or performing any music, however for merely aquiring and promoting Swift’s work at a revenue.
On Monday, November 16, 2020, Swift singer took to Twitter to share her emotions about Braun’s enterprise selections and her many makes an attempt to purchase her personal music again.
Been getting lots of questions concerning the latest sale of my outdated masters. I hope this clears issues up. pic.twitter.com/sscKXp2ibD
— Taylor Swift (@taylorswift13) November 16, 2020
“As you know, for the past year I’ve been actively trying to regain ownership of my master recordings. With that goal in mind, my team attempted to enter into negotiations with Scooter Braun,” Swift wrote. “Scooters team wanted me to sign an ironclad NDA stating I would never say another word about Scooter Braun unless it was positive, before we could even look at the financial records of BMLG (which is always the first step in a purchase of this nature).”
She clarified that signing that doc would silence her earlier than she even had an opportunity to bid on her personal work — how terrible is that? This is her music, her artwork, and Braun tried to make sure she had no rights to it in any way by promoting to a different firm with out her consent.
“My legal team said that this is absolutely NOT normal, and they’ve never seen an NDA like this presented unless it was to silence an assault accuser by paying them off. He would never even quote my team a price,” she wrote. “These master recordings were not for sale to me.”
She mentioned that she was solely made conscious of Braun promoting her masters after she obtained a letter from a personal fairness firm, Shamrock Holdings, letting her know they’d bought her music, movies and album artwork — completely unbeknownst to her.
“This was the second time my music had been sold without my knowledge.” Swift continued. “The letter told me that they wanted to reach out before the sale to let me know, but that Scooter Braun had required that they make no contact with me or my team, or the deal would be off.”
Thankfully, Swift’s final two albums, Lover and folklore had been launched via Universal Music Group and in her message to followers, she mentioned that she has additionally begun re-recording her outdated masters, now that she’s lastly legally capable of, which she described as “exciting” and “creatively fulfilling.”
She concluded her letter in a cultured, sleek means — due to course she did, she’s Taylor Swift. “I love you guys and I’m just gonna keep cruising, as they say.”