Netflix decides to avoid wasting us from ourselves with a brand new function geared toward ending infinite scrolling
By some estimates, Netflix customers spend someplace round six billion hours each month watching content material on the app. The estimate I really need numbers for, nevertheless, is what number of hours these customers spend p̶a̶r̶a̶l̶y̶z̶e̶d̶ ̶b̶y̶ ̶i̶n̶d̶e̶c̶i̶s̶i̶o̶n̶ trying to find one thing to observe—and the way usually they a̶v̶o̶i̶d̶ ̶t̶h̶e̶ ̶h̶o̶r̶r̶o̶r̶ ̶o̶f̶ ̶m̶a̶ok̶i̶n̶g̶ ̶a̶ ̶c̶h̶o̶i̶c̶e̶ default to watching one thing they’ve already seen. For all these of us who spend simply as a lot time scrolling in each potential course by way of the Netflix menu as we do truly watching stuff, the corporate is rolling out a brand new function known as “Play Something.”
You’ll see the button as quickly as you open your account, and for those who’re courageous sufficient to click on on it, the corporate explains that it’s going to current you with three issues: a brand new present or film just like one thing you’ve already watched, one thing you could have already seen however haven’t revisited shortly, and an episode of a sequence that you just began however didn’t end.
This idea of providing restricted decisions to maintain us from getting overwhelmed is eerily just like the best way I typically give my children just a few choices for dinner, to allow them to shortly decide one thing with out having a meltdown. Which leads me to imagine that Netflix thinks we should always all be handled like toddlers, and I for one am completely on board.
Want to observe one thing however unsure what? We bought you lined!
Starting right now you’ll discover PLAY SOMETHING when you go online to Netflix — find it beneath your title, as a row on the homepage, or within the menu. It will present you one in every of three issues… pic.twitter.com/xkHgfMHYpR
— Netflix (@netflix) April 28, 2021
We all know there are hundreds upon hundreds of reveals and films we might be discovering on Netflix on any given evening. We may throw on a brand new British crime drama, or a Spanish heist film, or a Korean rom-com. But a variety of us are stubbornly refusing to try this as a result of selections are onerous, and we make all of them day, and we’re sick of it. And for those who’re firing up Netflix together with your associate sitting subsequent to you on the sofa, neglect it — the one factor worse than making a call is having to take another person’s (improper) opinion under consideration earlier than you achieve this.
I’m fairly certain time truly goes by quicker whenever you’re scrolling infinite rows of choices, after which earlier than you understand it, you’re panicking since you instructed your self you have been lastly going to go mattress early tonight—so you find yourself simply watching Schitt’s Creek once more. Which is clearly positive, but additionally… for those who’re going to spend nearly $20 a month on Netflix to observe one present again and again, perhaps simply purchase the DVD?
“Play Something” might be a gamechanger for these of us who’re open to breaking out of that cycle (satisfying as it could be). And if Netflix may subsequent work on some type of algorithm to assist resolve what to make for dinner, I’ll join that, too.