‘Pass The Book’ Challenge With New Memoir –

Former President Barack Obama says has ‘incredible hope’ for younger folks, and made his TikTok debut in a ‘Pass the Book’ problem to get of us to learn his new memoir.

Passing a ebook alongside to others could harm gross sales, however former President Barack Obama doesn’t have to fret about that on the subject of his extremely anticipated memoir A Promised Land. He’s hoping younger folks learn his ebook and cross their copy alongside to their buddies, and shared his want via a viral TikTok problem on Nov. 20. His “Pass the Book” problem was posted to a division of the memoir’s writer Penguin Random House, by way of the Penguin Teen’s TikTok web page, so it was directed in the direction of youthful readers. It additionally marked Obama’s first ever look on TikTok!


Take this, and cross it on #PassTheBook #PassAPromisedLand #BarackObama #PresidentObama #APromisedLand #Booktok #fyp

♬ authentic sound – Penguin Teen

The 59-year-old got here into the body holding a replica of his ebook whereas carrying a darkish go well with with a crisp white shirt and no tie. He regarded into the digicam and stated “This book expresses the incredible hope I have in you,” pointing his finger in the direction of the viewer. “Take this and pass it on,” he added, handing the ebook to somebody off-camera.

The 701 web page memoir was launched on Nov. 17, and can possible turn into the very best promoting ebook of 2020 if historical past is any indication. His spouse Michelle Obama, 56, launched her memoir Becoming on Nov. 13, 2018 and in simply 15 days it grew to become the highest promoting ebook of that yr, shifting over two million copies that shortly. Some TikTok customers are already doing duet movies with Obama’s cross to them, with a number of holding up Becoming earlier than taking a cross from Obama to carry a replica of A Promised Land.


#duet with @penguin_teen Now, I’ve Mr. president and our First Lady collectively on my cabinets. #PassAPromisedLand #PassABook #advert #booktok #BarackObama

♬ authentic sound – Penguin Teen

The hardcover A Promised Land presently is promoting for $34.99, however in these powerful financial instances resulting from COVID-19, ebook sharing has turn into an extremely standard approach of getting contemporary studying materials out to family and friends. There’s solely a lot sitting on the couch watching streaming providers that individuals at residence can take. Thus, the rising reputation of curling up with a very good ebook has turn into one of many few constructive issues to come back out of the coronavirus pandemic.

Former President Barack Obama’s new memoir particulars his eight years within the White House.
Photo credit score: AP Images.

After beloved former First Lady Michelle launched Becoming, she went on an intensive ebook tour, filling huge arenas and sharing tales with enthralled audiences. Unfortunately resulting from COVID-19, Obama received’t have the ability to do such a tour. But he has started making TV appearances to advertise his tome. Our forty fourth POTUS appeared on Jimmy Kimmel Live on Nov. 19 to kick issues off, exhibiting off his humorousness in saying that he didn’t need to make his ebook over 700 pages lengthy for outgoing reading-averse President Donald Trump to keep away from checking it out.

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