Nike’s newest advert is a tribute to mothers and all they’re able to — seize the tissues
Have you cried but immediately? I wish to have a minimum of one good eye flood per week and it’s solely Monday and I’ve already checked that field after watching Nike’s advert referred to as “The Toughest Athletes.” It pays stunning tribute to pregnant ladies who occur to be unimaginable at their sport and BRB, I’m gonna watch it once more however with a field of tissues subsequent to me this time. Join me, received’t you?
“Motherhood looks different for everyone. But no matter what you do or how you do it, you are the toughest athlete,” learn’s the video’s caption.
The advert is to showcase Nike (M), the corporate’s new maternity line, however sufficient about that — I’m way more within the world-class athletes the spot options together with observe stars Shelly-Ann Fraser-Pryce, Perri Shakes-Drayton, Nia Ali and Bianca Williams. It additionally reveals us Serena Williams and her treasured daughter Olympia, and USWNT soccer participant Alex Morgan. All mommas, in fact.
“Can you be an athlete? You, pregnant? You, a mother? That depends,” the narrator says.
“What is an athlete? Someone who moves? Sounds like you,” the narrator continues. “Someone who gets it done, no matter what? You do that. Someone who listens to her body. Also you. Someone who defies gravity. You. Someone who deals with the pain, hits her limit, and pushes past it. Pushing, pushing, pushing. Someone who earns every single win. You, you, you. So, can you be an athlete? If you aren’t, no one is.”
According to a press launch from Nike, the advert was filmed in the course of the COVID-19 pandemic and “compiled from more than 22 hours of intimate footage shot by the mothers featured and their friends and families. Each respective shoot was directed via Zoom to keep each individuals health and safety a priority.”
So the advert is unquestionably an enormous gear shift for the model in the case of the way it views pregnant ladies. In 2019, observe star Allyson Felix got here ahead to inform her story of Nike chopping her pay (they had been her sponsor) after she gave start. After public outcry and a congressional inquiry, the model modified course and introduced a brand new maternity coverage for pregnant athletes guaranteeing pay and bonuses for 18 months round being pregnant.
If her voice talking out was the catalyst for change, then it solely goes to reiterate what their very own advert highlights — mothers are sturdy and so they by no means surrender.