Mattel simply launched Barbie Loves the Ocean, the model’s first assortment of dolls made out of recycled ocean-bound plastic
As the inventive drive behind lots of the most iconic toys of all time, Mattel is doing their half to assist make Barbie and her buddies not solely extra inclusive however to assist shield the atmosphere, too. The toy firm is ramping up efforts to advertise long-term sustainability with a aim of utilizing 100% recycled, recyclable or bio-based plastic supplies throughout all its merchandise and packaging by 2030, kicking off their efforts with a brand new assortment of dolls made out of over 90% recycled ocean-bound plastic.
The new Barbie Loves the Ocean assortment consists of three dolls whose our bodies are made out of 90% recycled ocean-bound plastic components, together with an accompanying Beach Shack play set and equipment, all of that are additionally made out of over 90% recycled plastic. Ranging in worth from $9.99-$19.99, the launch is a part of Mattel’s new The Future of Pink is Green marketing campaign, which can assist educate youngsters on the significance of sustainability in a digestible, easy-to-understand means.
Along with the three new dolls and their environmentally-friendly seaside equipment, the model dropped a brand new video as a part of Barbie’s common YouTube vlogger collection known as Barbie Shares How We Can All Protect the Planet, a brief animated clip that teaches younger followers in regards to the significance of taking good care of the planet and providing on a regular basis behavior adjustments they will make to create an influence proper from their very own properties, comparable to unplugging gadgets after they’re not in use, selecting up and disposing of trash, and counting on reusable lunch containers and water bottles.
“This Barbie launch is another addition to Mattel’s growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus,” mentioned Mattel’s President and Chief Operating Officer Richard Dickson in an announcement. “At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential. We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that’s full of potential, too.”
“Our 62-year legacy is steeped in evolution, as we consistently drive forward initiatives designed to better reflect the world kids see around them,” added Mattel’s Senior Vice President and Global Head of Barbie & Dolls, Lisa McKnight. “Barbie Loves the Ocean is a prime example of sustainable innovations we’ll make as part of creating a future environment where kids can thrive. We are passionate about leveraging the scope and reach of our global platform to inspire kids to be a part of the change they want to see in the world.”
Shop the brand new Barbie Loves the Ocean assortment right here.