This Super Bowl Sunday, John Travolta — and ScottsMiracle-Gro — is the one that you really want. The ‘Grease’ star joins his 20-year-old daughter and a star-studded business that may depart you hand-jiving with pleasure.
As acknowledged at the beginning of ScottsMiracle-Gro’s Super Bowl LV business, the yard has had “quite a year.” With many of us rediscovering all of the enjoyable they will have whereas remaining protected at residence, Scotts and Miracle-Gro need to preserve the nice instances going and to take action, they enlisted a solid of a number of the largest celebs (and even larger yard fans). Perhaps the largest – and most endearing – cameo comes from Danny Zuko himself, John Travolta. After twiddling with a telephone (“Dad, it’s the red one. The other red one”), he and his 20-year-old daughter Ella Travolta busy out a Grease-inspired TikTok dance. Suddenly, the thought of a gender-flipped Grease reboot that includes “Dani Zuko” doesn’t appear that unhealthy.
ScottsMiracle-Gro’s Super Bowl spot is full of people that love their backyards. From Martha Stewart suggesting you begin a backyard (“You know, just not better than mine”) or Carl Weathers saying you should utilize it to apply your brief sport, or to The Office’s Leslie David Baker exhibiting you may grill (when not getting pelted by golf-balls), to Kyle Busch utilizing a NASCAR-inspired mower, to health teacher Emma Lovewell getting in some reps, it appears there are such a lot of methods to completely recognize the good outside actually in your yard.
VaynerMedia created this spot about this garden renaissance (Lawnaissance?) whereas introducing the brand new spokesperson for the model, Pete, a garden and backyard professional. He even invitations clients to offer him a name on the finish of the business. In doing so, they might win the garden and backyard of their goals. Forty-two fortunate winners (one for every day between the sport and the primary day of spring) will obtain $15,000 and a personalised session with a garden and backyard professional. Consumers can study extra and enter the Scotts and Miracle-Gro Dream Lawn and Garden Giveaway by visiting keepgrowingtoday.com or texting 833-835-3535 to be despatched a hyperlink to the entry web page.
“With the unparalleled passion and enthusiasm we’re seeing around lawn and garden care, particularly among new Millennial homeowners, it seemed only fitting to kick off our busy spring season under the bright lights of Super Bowl LV,” stated Josh Peoples, chief advertising officer, ScottsMiracle-Gro, stated in a press launch. “Our backyards have always offered us an accessible yet meaningful connection to the outdoors, and with this giveaway, we’re giving even more people an opportunity to experience all that the outdoors has to offer, right in their own backyards.”
“The idea behind this Super Bowl campaign is a continuation of what we’ve been doing for our brands over the last year—building relationships with new consumers who have entered the category,” stated John Sass, vp of promoting at ScottsMiracle-Gro. “We’re meeting them where they are, from TikTok to Instagram to the Super Bowl, with breakthrough and dynamic creative ideas that we’ve crafted with our partners at VaynerMedia.”