A brand new Gillette Venus advert options cute singing and dancing pubic hairs to remind us that “there’s nothing diabolical about this little follicle”
Body hair — pubic hair, specifically — is completely regular in all its kinds, regardless of its texture, shade, or how a lot or how little you’ve received. But society’s magnificence requirements have lengthy had loads to say about what we select to do with our hair down there, so the newest advert marketing campaign from Gillette Venus goals to normalize doing regardless of the hell we wish with our pubic hair… and sure, it’s full with a catchy AF jingle sung by pleasant dancing pubes.
To rejoice the launch of their new Pubic Hair and Skin assortment of merchandise particularly created to look after the delicate pores and skin and hair we’ve received down there, Gillette Venus launched a minute-long animated clip that includes “The Pube Song,” an adorably charming jingle that celebrates pubes whether or not you trim ’em, shave ’em, take away ’em altogether, or preserve them in all their coarse, wire-y glory.
“I’m just a pube, and it’s not fair, all I ever wished to be was just another hair. But when they got one look at me, the ruling from society was, ‘Ew, not you.’ Oh what’s a curl to do?” sings the primary pube.
“It seems like all the ads are showing perfect skin and shiny hair, but what about this other world inside your underwear?” she continues, earlier than being joined by a cavalcade of dancing pubes encouraging us to name them by their identify as an alternative of utilizing outdated, cutesy phrases like “bikini area.”
“It’s okay to say our name — you really can say pubic. No need to be ashamed — it’s even kinda therapeutic. Why the mass hysteria about the pubic area? There’s nothing diabolical about this little follicle. So take care of us, your pubic hair. If you shave or trim or you’re bare down there — whichever way’s your way, it’s all okayyyyyy,” the synchronized strands sing.
Of course, it’s a enjoyable and lighthearted take with a robust level to show about pubes: they are surely NBD, and pubic hair is lengthy overdue for its second within the solar — with out stigma, disgrace, or societal expectations about what somebody needs to be sporting down there. Normalizing the precise phrases is step one to chipping away at these stigmas and expectations, and to this point, it looks as if the advert is successful — the model’s pubic hair assortment is already offered out on-line, however customers can be a part of a ready checklist to snag merchandise as they arrive again in inventory.