On Thursday, the night time earlier than the official kickoff of the SXSW Film Festival, an in any other case nondescript constructing on the east finish of downtown Austin was draped in giant, white banners with blood-splattered portraits of Game of Thrones characters. It’s a part of HBO’s “Bleed for the Throne” occasion, which is an element blood draw (through a partnership with the Red Cross), and half immersive expertise to get followers hyped for the present’s upcoming eighth and last season, which premieres April 14.
The inside the constructing was made to copy the notorious throne room from King’s Landing, full with actors dressed as Lannister guards, who guided contributors to their first cease whereas littering their directions with all of the acquainted Game of Thrones rhetoric.
Participants had been led by a collection of hallways that replicated the expertise of 4 key characters — Arya Stark, Cersei Lannister, her brother Tyrion, and Jon Snow — and highlighted how every of them has bled for the Iron Throne in their very own means. (Jon Snow’s part, for instance, confirmed the place he was betrayed by the Night’s Watch.)
The expertise additionally included pews earlier than the Iron Throne, a big choir singing music from HBO’s long-running sword-and-sorcery epic, to not point out a small camp setup, the place actors dressed as Dothraki, Northerners, and the Free Folk all mingled with friends — and infrequently received into enjoyable scuffles earlier than the pending battle with the Night King and his military of the lifeless.
Mixed in had been swordsmiths, lute gamers, and even a few stay horses to make attendees really feel like they had been hanging out in Westeros.
While it paled compared to the large enterprise of final 12 months’s Westworld expertise at SXSW, it definitely helped kick up buzz for HBO’s marquee collection because it enters its eagerly anticipated last season, which arrives in a bit of over a month.
While you bide your time, you’ll want to take a look at all of SYFY WIRE’s protection of SXSW.