If you spend quite a lot of time on TikTook (or round 20-somethings), there’s an opportunity you’ve heard the phrase cheugy. And when you haven’t? Don’t fear, you’re not alone. I solely heard about it a pair days in the past when certainly one of my supervisors dropped it in our work Slack. Immediately all of us felt personally attacked by this new time period, coined by a Gen-Zer after all. Those children actually have it out for Millennials, which is a bizarre flex, however who can sustain frankly? Upon extra analysis, I discovered that this cheugy (pronounced chew-gee with a tough “g”) factor is absolutely starting to take off. Being a cheug appears to use largely to older Millennials which can be girls, however apparently it is aware of no age or gender expression. It’s much like being “basic,” however a bit extra particular.
And the place did this phrase come from precisely? Funny you need to ask. Gaby Rasson, a 23-year-old software program developer from Los Angeles coined the time period means again in 2013 when she was a scholar at Beverly Hills High School. It was made up by a literal teenager the yr my child was born. No surprise most Millennials are cheugy; we have been adults when the phrase was created.
“It was a category that didn’t exist,” Rasson advised The New York Times. “There was a missing word that was on the edge of my tongue and nothing to describe it and ‘cheugy’ came to me. How it sounded fit the meaning.”
Pretty quickly, the phrase unfold amongst Rasson’s highschool and summer season camp buddies. Summer camp. How lovely. Soon, her buddies took it off to school with them, then it made its method to TikTook, and right here we’re.
To be clear, I’m not totally certain what precisely cheugy is. And I sort of assume that’s the purpose. Like any good 30-something, I appeared it up on Google. The extra I attempt to perceive, the extra I feel it’s purposefully imprecise. A variety of those that are extra educated on the topic appear to be like, “if you know, you know” which makes me much more satisfied I’m a cheug.
Googling “cheugy” pic.twitter.com/sjcDJO2JHu
— Sam Sutton (@samjsutton) April 30, 2021
While there are particular issues which can be virtually definitely cheugy, it’s nonetheless largely subjective. According to The New York Times article, cheugy “can be used, broadly, to describe someone who is out of date or trying too hard.” Look, I’m a 35-year-old mother. As a lot as I attempt to keep up-to-date on what’s fashionable, I’m going to fall behind generally. I’ve a full time job and a child. Admittedly, I’m a complete grandma — I’ve a TikTook and barely use it as a result of I really feel a sensory overload each time I open the app. There are for certain issues I like which can be cheugy. But I’m not going to cease carrying Uggs as a result of they’re snug and maintain my toes heat. Having chilly toes is a literal nightmare, and I’m at an age the place it’s consolation over all the pieces. So the children can name me a cheug, however in 10 years they’ll perceive.
Okay, sufficient in regards to the origin of this new time period. I’m certain you wish to know what the fuck cheugy is and if the belongings you like make you a cheug. Spoiler alert, the reply is sure. Here are only a couple issues I’ve seen described as cheugy: Pinterest, ‘The Office” tee shirts, Minions, Lilly Pulitzer, and EOS lip balms.
According to quite a lot of the TikToks I’ve seen (and articles I’ve learn) “millennial girl boss energy” is means cheugy. Can’t say I disagree with that. If you will have something from Etsy (or Target) with that script printed on it ( the one), I hate to let you know, however you’re cheugy af. Still confused? An article from The Cut describes it completely: “Think things likely beloved by the high-school classmate who tried to make you join a multi level-marketing scheme.” Now you perceive, don’t you? If you personal a Life, Laugh, Love picket signal? Cheu-gy.
“One of my friends said lasagna is cheugy,” Hallie Cain stated in her TikTook explaining the time period. (Okay, I’m sorry, however that’s incorrect. Lasagna is scrumptious.)
the one factor I’ve to say about “cheugy” is that I feel this quote needs to be framed and hung within the Louvre https://t.co/JAkh4XlYax pic.twitter.com/TzvittbFbf
— MJ Franklin (@heyitsfranklin2) April 29, 2021
From what I’ve gathered via my intensive analysis (aka sitting via as many TikToks as I may stand earlier than my head exploded) lots of the issues which can be broadly thought-about cheugy are primarily based in 30-something, white, feminine millennial tradition. Makes sense — quite a lot of us are mothers and haven’t any fucking clue what’s cool anymore.
Millennial issues which can be for sure cheugy:
- Loving Chip and Joanna Gaines
- Shiplap (nonetheless don’t perceive what that’s tbh)
- Modern farmhouse
- That one white rug with the black tribal kind sample ( the one)
- An all-white kitchen with quartz counter tops
- Shirts that say issues like “yes way, rosé”
- Adults who love Disney
- Barstool Sports
- Tory Burch ballet flats
- Any form of picket decor with phrases on them in that font
- Anything you’d discover within the residence decor part of Target
- The phrases: adulting, doggo, I did a factor
- Scarves which can be mainly blankets
- Glitter tumblers and reusable cups
Other issues folks contemplate cheugy? Getting married to your highschool (and even junior highschool) boyfriend. Actually, getting married earlier than the age of 25 makes you the last word cheug. If you want The Hype House, totes cheug. (For those that like me, do not know what that even is, it’s a home in LA the place TikTook influencers stay.) That Gucci belt with the 2 gold Gs? Cheug metropolis.
Now that I give it some thought, me writing this text explaining this phrase for y’all most likely makes me cheugy. Especially as a result of I’m consuming a venti Starbucks chai whereas I do it. Are my Toms cheugy? Probably. And so are my joggers, however I’m nonetheless carrying them.
According to The Cut, cheugy “seems broader, as though it carries less of the misogynistic and classist implications of basic.” They declare that it’s much less imply spirited and extra self deprecating. I don’t know if that’s totally true. Because whereas there are folks calling themselves out on TikTook for being cheugy, it’s nonetheless principally utilized by folks of their early 20s to mock issues that folks of their 30s like. It may not be as explicitly imply spirited, but it surely’s definitely received some “mean girl” undertones. We get it, millennials are previous now. We’re effectively conscious of this, our youngsters inform us on a regular basis, and our joints audibly crack once we rise up. I don’t assume we’d like yet one more TikTook pattern to inform us what we already know.
As an elder millennial, I’m going to begin saying cheugy, and by the transitive property of popular culture, make cheugy cheugy. https://t.co/TbVQKAZMhh
— Greg Waggoner (@gwaggy12) April 30, 2021
According to Gaby Rasson, “Looking good for yourself and not caring what other people think, that confidence exudes non-cheugyness.” So I suppose that almost all of us millennials aren’t cheugy in any respect, though TikTook says we’re.