The finish of Game of Thrones has led to a lack of subscribers for AT&T throughout all of its platforms, together with HBO. This is in line with banking agency KeyBanc, which analyzed the businesses’ bank card information. AT&T’s major viewing sources embrace its cable enterprise, Direct TV and its offshoot AT&T TV NOW, in addition to streaming apps like HBO GO. Just what number of subscribers AT&T has misplaced following the Game of Thrones sequence finale is unclear.
To be honest, HBO’s subscriber base did improve by 57% this yr, however KeyBanc suspects that was because of the ultimate season of Game of Thrones, which once more, is over, which is type of the issue. HBO is doing its darndest to offer viewers a cause to stay round or enroll with exhibits like Watchmen and His Dark Materials, plus the upcoming Game of Thrones prequel sequence House of the Dragon. But whereas these exhibits would possibly finally develop into huge hits, replicating the success of Thrones will show tough.
All of that is of explicit concern for AT&T because it forges forward with plans to debut HBO Max, its personal streaming service, subsequent yr. KeyBanc, persevering with the rain of ache, predicts that this service will likely be “nowhere near as popular as Disney+.” Meanwhile, AT&T share costs are sliding after analysis agency MoffettNathanson issued a uncommon “sell” advice. It’s ouch throughout for AT&T.
Disney+ launched to a lot fanfare earlier this month, and reported gaining 10 million subscribers in its first week of existence (Verizon clients acquired it free for a yr). Even with consolation meals exhibits like Friends and The Big Bang Theory showing completely on HBO Max, Wall Street seems uncertain that the service will have the ability to stand as much as the competitors, which additionally consists of the likes of Netflix and Amazon Video.
My advice? AT&T wants to offer us a Jon Snow/Tormund buddy comedy north of the Wall, costarring Ghost. Business issues solved.
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h/t The Street