AT&T government lays out technique for HBO post-Game of Thrones


Game of Thrones is well-liked. It’s the most-tweeted-about-scripted-TV-show ever well-liked. It’s breaks-records-ratings-for-HBO well-liked. Viewers are completely happy to be alongside for the trip, however enterprise sorts are questioning how they’re ever going to prime it, and none extra so the enterprise sorts at AT&T, which bought HBO guardian firm Time Warner final 12 months.

Now, I’d be fairly completely happy if HBO simply stored placing out high-quality content material prefer it’s been doing for years, however enterprise sorts are all the time about development, so for higher or worse. HBO goes to extend its output. Or no less than, that’s how John Stankey, an AT&T government put in as the brand new CEO of WarnerMedia, put it to the Dallas Business Journal after the corporate’s annual shareholder assembly. “Game of Thrones is type of a ‘once-in-a-decade’ or ‘once-in-a-two-decade’ type of second,” he stated. “The goal is to have a collection of content that keeps the customer permanently engaged,” and added that the corporate deliberate to have one thing “big” come out each single month.

So fairly than search for one other hit the dimensions of Game of Thrones, Stankey plans to unfold the wealth round and provide quite a lot of high-quality reveals, and if one occurs to take off, all the higher. It’s not a foul technique on paper, and there are a bunch of attention-grabbing HBO reveals on the horizon, together with Watchmen, Joss Whedon’s The Nevers, J.J. Abrams’ Demimonde, and the Game of Thrones prequel present, to not point out the non-genre stuff they’re nonetheless making like Big Little Lies and Barry and so forth. And it’s good to not attempt to recreate the success of Game of Thrones, which is one thing of a lightning-in-a-bottle scenario, as Stankey admits.

On the opposite hand, this can be a lot extra content material than HBO has put out up to now, and I fear that its popularity for high quality may get diluted if it could’t concentrate on nurturing these few reveals that actually have an opportunity to make an impression.

Whatever occurs, the post-Game of Thrones house will make for attention-grabbing watching.

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h/t The Dallas Business Journal


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