The new documentary about WeWork begins with Adam Neumann letting out a fart.
It’s 2019, and Neumann, the corporate’s charismatic founder and then-CEO, is recording a video for WeWork’s roadshow, the normal shows executives make to buyers as they put together an organization to go public. Flatulence will not be the one concern for Neumann. He struggles to learn the teleprompter. He calls for silence from everybody within the room, insisting that he would get the script proper if everybody might simply shut up. It’s this sort of archival footage that makes WeWork: Or The Making and Breaking of a $47 Billion Unicorn price watching.
The story of WeWork—the starry-eyed founder raised on a kibbutz, the true property firm rebranded as expertise startup, the bamboozled buyers, and the failed IPO—is properly documented by now. Journalists coated in actual time the corporate’s meteoric rise and, extra just lately, its deflation. Reeves Wiedeman’s thorough account, Billion Dollar Loser, was printed in October. A second guide, The Cult of We by Wall Street Journal writers Eliot Brown and Maureen Farrell, comes out this summer season. WeCrashed: The Rise and Fall of WeWork tells the identical story in podcast kind. Apple is now creating a WeCrashed adaptation for its streaming service, starring Jared Leto and Anne Hathaway. More scripted dramas are within the works, together with one other TV collection and a film.
Which is all to say that WeWork the documentary, which premiered at South by Southwest and comes out April 2 on Hulu, will not be the one historical past of the coworking firm on the market, neither is it essentially the most complete. But the movie provides a straightforward crash course within the materials, particularly for individuals who don’t wish to learn. What WeWork lacks intimately, it makes up for within the immediacy of its medium. Billion Dollar Loser mentions that Neumann is dyslexic; within the documentary you may immediately see his frustration with the teleprompter. Similarly, Neumann’s grandiose statements about himself and his firm come off in another way while you hear them straight from his mouth reasonably than quoted on the web page.
WeWork’s director, Jed Rothstein, is greatest recognized for tales of spiritual terrorism and monetary fraud. His portrayal of Neumann takes on comparable themes of maximum greed and self-grandeur. This will not be a documentary about an organization, actually, however a personality examine of its larger-than-life chief. Notably, regardless that WeWork has one other cofounder—Miguel McKelvey, an architect who gave WeWork its signature design—he isn’t talked about a lot within the movie. Instead, WeWork delves into Neumann’s background, his household, and his imaginative and prescient.
From the get-go, WeWork was greater than workplace house. It was “the world’s first physical social network.” It wasn’t for folks at work, however for folks doing what they love. Neumann is a rare salesperson for his concept, each to buyers and clients in addition to his personal staff. The documentary attracts on testimonials from many former WeStaff, who clarify the attraction to the corporate, and to Neumann. These sit-down interviews make WeWork really feel, at instances, like a documentary a couple of cult. But additionally they add vital nuance to a narrative that’s simply lowered into its extra outlandish particulars. One of the corporate’s former legal professionals seems onscreen to clarify just a few of the extra legally doubtful enterprise choices, however he additionally talks about how enjoyable it was to work there. This wasn’t only a scorching, new startup, it was an organization with a mission—one doing nothing lower than altering the world. “It wasn’t just about changing the way people work. We were going to change, ultimately, every facet of the way people interact,” Megan Mallow, Neumann’s former assistant, says within the movie. “It really spoke to me.” Publicly, Neumann mentioned that each WeWork worker was given fairness. But in actuality, staff got inventory choices—typically to compensate for low salaries—most of which ended up being price nothing.